Internal
Style guide
One design system, four corridor atmospheres. Colors, type, and components are defined once and themed per corridor.
Color
Corridor atmospheres
build
Build — Grassboat Business
smoke-u
Learn — Smoke University
speaking
Book — Kali Is Speaking
podcast
Watch — Smoke In My Belly
Typography
Display + text scale
Kicker / eyebrow
Display heading
Section heading
Card heading
Body copy stays high-contrast and short-lined. Long-form reads sit at roughly 65 characters per line, with generous spacing between blocks.